These data were collected in November 2015 at Bank Street Arts Gallery in Sheffield, UK, as part of the Reading Digital Fiction project study on immersion. Fourteen people participated in the study in total. The data collection consisted of four audio-recorded structured discussions of a piece of digital fiction which was exhibited at Bank Street Arts as a installation and which participants had experienced before the discussion. The digital fiction was WALLPAPER by Andy Campbell and Judi Alston (2015). The transcripts are anonymized transcriptions of four discussion groups.